When to activate it
Recurring services
Beauty, barber, wellness, and periodic treatments can reward frequency and continuity.
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Loyalty module
Points and rewards that turn isolated visits into planned return
Loyalty helps give continuity to the relationship: each visit can become progress, reward, segment, or a concrete reason to return.
Quick answer
How it fits the flow
The module connects customer history, point rules, rewards, and marketing consent. It is not just a card: it recognizes frequency and value over time.
Availability: Enterprise only
1
Points programs
2
Rewards and redemptions
3
Targeted bonuses
4
Customer segments
Plan for
- Point rules simple enough to explain
- Rewards sustainable for margin and operations
- Marketing consent for connected campaigns
Decision guide
Understand whether this is the right module before activating it
Each module should be read as an operational investment: it should reduce friction, improve a decision, or strengthen the customer journey.
Before starting
Prepare the conditions that make it useful
The module works better when rules, content, and responsibilities are already reasonably clear.
- Point rules simple enough to explain
- Rewards sustainable for margin and operations
- Marketing consent for connected campaigns
What to watch
Measure the value it adds to the flow
After activation, watch practical signals: less manual work, more clarity for customers, and better confirmations.
- Points programs
- Rewards and redemptions
- Targeted bonuses
Program example
Points, rewards, and segments show where to encourage customer return
The business sees progress, sustainable rewards, and customers close to a threshold, making targeted actions easier.
Program active
Business dashboard
Loyalty program
Ready
Points
1,240
Earned in the period
Rewards
6
Available or redeemable
Segments
3
Customers to reactivate
1
Define thresholds
Rules simple enough to explain to customers.
2
Attach history
Visits feed points and progress.
3
Reactivate with focus
Newsletters and messages can use more useful segments.
Operational flow
From visit to next return
The program should be understandable for customers and easy for the business to manage.
1
Define rules and rewards
Points, bonuses, and thresholds should be clear, sustainable, and aligned with the services sold.
2
Connect progress to history
Customer visits and actions feed the loyalty path without separate management.
3
Use segments to reactivate
Customers close to a reward or inactive for a while can become targets for more relevant communication.
Practical cases
Where loyalty makes most sense
It works when customer return is part of the model, not a random event.
Recurring services
Beauty, barber, wellness, and periodic treatments can reward frequency and continuity.
Packages and journeys
When customers follow an appointment cycle, points and rewards can support completion.
Campaigns to existing customers
Loyalty creates more useful segments for newsletters, promotions, or return messages.
Connected sectors
Where this module becomes most useful
Each module makes more sense inside a real workflow: open the closest sectors to understand priorities, activation timing, and recommended combinations.
Barbers and hair salons
Cuts, color, beard, and styling in a booking flow that stays clear even on busy days
See how PrenotaCloud helps barbers and hair salons with service bundles, operators, duration, reminders, and customer return.
Open sector page
Nails and beauty
Treatments, style, and price list explained before slot selection
PrenotaCloud for nails and beauty: treatments, clear price list, gallery, promotions, additional fields, and appointment reminders.
Open sector page
Massage and spa
A relaxing journey even before the appointment
PrenotaCloud for massage, spa, and wellness: relaxation services, packages, promotions, payments, reminders, and customer history.
Open sector page
Next step
Want to work on return visits, not only first bookings?
Activate loyalty when you have recurring services and want to give customers a simple, visible, measurable reason to come back.