Modules
Customer communication consent: separating notifications, reminders and marketing
Email, SMS and WhatsApp do not have the same purpose: consent and content should follow message type.
PrenotaCloud editorial team
5 min
Quick answer
Customer trust also depends on how they are contacted. Operational notifications and marketing messages should stay separate.
- Confirmation
- Reminder
- Commercial proposal
Separate purpose before channel
An appointment confirmation is not a campaign. Copy and consent requirements change.
- Confirmation
- Reminder
- Commercial proposal
Save readable preferences
The team should quickly understand which channels to use and which to avoid.
- Email baseline
- SMS when useful
- WhatsApp only when approved
Make changes easy
A simple opt-out reduces frustration and protects list quality.
- Updatable preferences
- Clean segments
- Fewer unwanted sends
Useful separation
- ✓ Operational notifications are distinct
- ✓ Marketing is authorized
- ✓ Preferred channel is saved
- ✓ Opt-out is simple
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Useful next pages
Product page
Explore WhatsApp
Continue from the guide to the PrenotaCloud page connected with this topic.
Topic cluster
Channels and growth modules
When to use WhatsApp, SMS, payments, loyalty, newsletters, and calendars.
Related guide
Syncing Google Calendar and bookings: when it helps and which rules to clarify
Synchronization is useful when it separates operational calendar, public availability and personal commitments.
Related guide
Post-appointment follow-up: what to send after a visit to increase trust and returns
The moment after the appointment can strengthen the relationship, collect feedback and prepare the next return.
Decision
Compare plans
Understand which plan fits the current phase and which modules can wait.
FAQ
Does marketing consent apply to every channel?
No. It must be managed according to channel, purpose and customer preferences.
