Modules
Customer segmentation and scheduling: using history and services for more relevant messages
Segmentation does not need to be complex: start from frequency, booked services and time since last appointment.
PrenotaCloud editorial team
5 min
Quick answer
Useful communication starts from context. Booking history helps send messages that are more relevant and less generic.
- Booked service
- Last appointment date
- Return frequency
Use data already in the flow
The best segments start from information the team naturally collects.
- Booked service
- Last appointment date
- Return frequency
Give each segment a goal
A segment without action is only a list. Decide what to propose and when.
- Customer return
- Complementary service
- Seasonal reminder
Keep lists light
Overly refined segments become hard to update and use.
- Few rules
- Automatic update
- Measurable results
Basic segments
- ✓ Inactive customers
- ✓ Recurring services
- ✓ High-value customers
- ✓ New customers to follow
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Useful next pages
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Topic cluster
Channels and growth modules
When to use WhatsApp, SMS, payments, loyalty, newsletters, and calendars.
Related guide
Automated customer reminders: when to send them and how to reduce missed appointments
A clear reminder plan helps customers remember appointments without adding manual work for the team.
Related guide
Pre-appointment messages: preparing the customer before they arrive
A message sent before the appointment can reduce delays, mistakes and missing information at the desk.
Decision
Compare plans
Understand which plan fits the current phase and which modules can wait.
FAQ
Do I need complex segments?
No. A few clear segments are often more useful than many lists that are hard to maintain.
